How to Master Influencer Marketing: A Blueprint for Success
Highlights: Small is the New Big: The core of successful influencer marketing now lies with micro and nano-influencers, who offer authentic reach and trust. Video First: Prioritize short-form video content on platforms like TikTok and Instagram Reels for maximum engagement and brand storytelling. Leverage AI: Use AI tools for smart influencer discovery and to detect […]
How Customer Behavior Drives Business Growth and ROI
Highlights Retaining customers costs 5–25× less than acquiring new ones. A 5% increase in retention can boost profits by 25–95%. Repeat buyers spend 67% more and drive 65% of revenue. Customer behavior impacts CAC, CLV, CR, AOV, and referrals. Segmenting and personalizing drives growth and loyalty. In today’s highly competitive business environment, gaining customers is […]