Top 10 Video Commerce Platforms for E-commerce in 2025
Introduction The modern e-commerce landscape is undergoing a digital transformation, and video is leading the charge. Today, brands must move beyond passive video hosting and adopt sophisticated video commerce platforms that turn viewers into immediate buyers with clickable product tags and in-video checkout. Ultimately, choosing the right solution is paramount for maximizing revenue and ensuring […]
How to Master Influencer Marketing: A Blueprint for Success
Highlights: Small is the New Big: The core of successful influencer marketing now lies with micro and nano-influencers, who offer authentic reach and trust. Video First: Prioritize short-form video content on platforms like TikTok and Instagram Reels for maximum engagement and brand storytelling. Leverage AI: Use AI tools for smart influencer discovery and to detect […]
How Customer Behavior Drives Business Growth and ROI
Highlights Retaining customers costs 5–25× less than acquiring new ones. A 5% increase in retention can boost profits by 25–95%. Repeat buyers spend 67% more and drive 65% of revenue. Customer behavior impacts CAC, CLV, CR, AOV, and referrals. Segmenting and personalizing drives growth and loyalty. In today’s highly competitive business environment, gaining customers is […]