Short-Form Video: The future of E-commerce Growth
Modern consumers now spend over 2.5 hours per day on social media—with some key demographics exceeding 3.5 hours —where short-form video is the dominant form of content. Yet, attention spans for any single piece of content are often under 10 seconds. For e-commerce brands, this presents a unique opportunity: deliver impactful, memorable messages in seconds. […]
Psychology of Impulse Buying: Video Commerce Skyrockets Sale
A customer watches a video. A product catches their eye. Without a second thought, they tap and buy it. This isn’t magic. It’s the powerful psychology of impulse buying in action—and it accounts for 40-80% of all purchases across various product categories. For e-commerce professionals, this spontaneous behavior represents a massive revenue opportunity. Understanding the “why” […]
How to Boost Average Order Value: The Complete Playbook
In the rapidly changing landscape of e-commerce, pursuing fleeting metrics such as traffic spikes or temporary conversions won’t bring long-term success. Rather, creating real value—and tracking it with a fundamental metric such as Average Order Value (AOV)—is what distinguishes successful companies from the pack. A climbing AOV indicates growing trust and heightened commitment from your […]