How UGC Video Drives More Sales: The Surprising Secret
Are your slick, high-budget ads getting lost in the noise? In the ad-saturated digital world of 2025, executives are navigating a chaotic market where consumers are hungry for authenticity. They trust their peers infinitely more than brands. The secret to effective marketing isn’t about pouring more money into ads—it’s about leveraging your customers through UGC […]
How to Boost Average Order Value: The Complete Playbook
In the rapidly changing landscape of e-commerce, pursuing fleeting metrics such as traffic spikes or temporary conversions won’t bring long-term success. Rather, creating real value—and tracking it with a fundamental metric such as Average Order Value (AOV)—is what distinguishes successful companies from the pack. A climbing AOV indicates growing trust and heightened commitment from your […]
How Customer Behavior Drives Business Growth and ROI
Highlights Retaining customers costs 5–25× less than acquiring new ones. A 5% increase in retention can boost profits by 25–95%. Repeat buyers spend 67% more and drive 65% of revenue. Customer behavior impacts CAC, CLV, CR, AOV, and referrals. Segmenting and personalizing drives growth and loyalty. In today’s highly competitive business environment, gaining customers is […]
Reasons for Gen Z’s cart abandonment & how to fix it in 2025
Your checkout page loads in 2.3 seconds. You offer guest checkout, multiple payment options, and even free shipping over $50. Yet your cart abandonment rate is very high.. Sound familiar? If you’re treating Gen Z cart abandonment like every other generation, you’re missing the real problem. With mobile cart abandonment rates reaching 85.65% and Gen […]